Inauthentic, simply put, is something that is not original, not genuine. And that is exactly what those Twitter trends you may see from time to time, especially those of an abusive nature, are. Why? Well, what are the odds that about 200 Twitter accounts will all be pissed about a certain person at exactly 11.14am in the morning and tweet the same message in unison? Something’s amiss there, right? Piga Firimbi editor Linda Ngari has more in this episode. Hope you learned something.
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