A Facebook page named ‘Naivas KENYA’ contains posts claiming to advertise an alleged January 2021 recruitment program at Naivas Supermarket.
Naivas Supermarket is one of Kenya’s biggest supermarkets dominating the chain store business in the country despite the seemingly difficult conditions that saw the fall of rival supermarkets such as Nakumatt, Choppies and Uchumi supermarkets. Recent reports indicate that Tuskys Supermarket is also on the verge of collapsing, while South African supermarket Shoprite is exiting the Kenyan market after operating for barely two years.
Research published in the Journal of Business Management and Economics found that the supermarket business in Kenya has rapidly changed since it is “no longer the preserve of the high-income consumers only”. There is currently a fiercely stiff competition for the supermarket business, with new supermarkets being set up while similar businesses such as hawking, mini-stalls and retail shops get to scramble for the same customers, the research paper states.
Information on the Naivas KENYA page contains red flags that bring the page’s legitimacy to question. According to Facebook Page Transparency, the page was initially called ‘Tuskys KENYA’.
However, a tweet published on the official Naivas Supermarket account warns that the job ad is fake.
Dear customer kindly be aware of this fake document passing FALSE information about jobs and stay on high alert. For any inquiries, kindly contact our customer care on +254 710 110 568 OR 020 350 6112. Thank you! pic.twitter.com/1da54YMuzO
— Naivas Supermarket (@naivas_kenya) January 7, 2021
The job ad posted on the impostor ‘Naivas KENYA’ Facebook page is FAKE.